Lego, Please Bring Back the Female Scientists

Lego Research Institute is one of the few career focused Lego sets specifically with female figurines but is not longer available. Lego says, “This set was overwhelmingly popular and is no longer available for purchase.”

Female Scientist Lego set no longer available, let’s all write to Lego and see if we can bring it back.

I sent an email to Lego’s customer support to ask them when this set would be available again and they responded with this: “I’m sorry but we aren’t making the 21110 Research Institute any more. Our Product Developers in Denmark invent new LEGO® toys every year. They spend their time trying to find new and fun toys that are better every time. The shelves in toy shops aren’t big enough to hold everything so sometimes we have to stop making a few of the older sets. The set was brought back once, but quickly sold out after it arrived back in stock.”

If it “quickly sold out” and “was overwhelmingly popular” then why not bring it back onto the shelves or carry it online?

Let’s all email them and see if we can give them the message that this is the kind of Lego we want marketed to our girls. SERVICE@lego.com

http://shop.lego.com/en-CA/Research-Institute-21110

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